By now, the words Black Friday and Cyber Monday probably have entries in the Webster's Dictionary. But here's why we believe Small Business Saturday is even more important than both of those.
You've likely heard the statistics. $68 for every $100 spent at a small business stays in the community versus only $43 spent at a chain. We employ locally too - I like to tease that we keep the Happy Helpers off the streets and out of trouble. But there's so much more to us than that - and at this season of counting our blessings, I'd like to share just a few stories.
Local Support - Over the past 12 years, we've taken ads in the local school yearbooks and programs and supported South Lakes High School with Christmas ornament sales and more. With your help, we have provided virtually ALL of the supplies for the Herndon Senior Center craft program for years. They, in turn, make cards and more to support our troops. Through our community outreach programs, we have provided desperately needed food and supplies to our local food bank and homeless shelter. And that's just a small portion of what we've accomplished together.
Personal Relationships - We've made friends here, and you've made friends with each other. We hear stories of friendships that began here leading to Thanksgivings shared together and rides to doctor's appointments. We've shared in important moments, too. Funerals and weddings - I've even officiated at both. These are not "business-as-usual" relationships. About 10 years ago, my 7-year-old son (at the time) came and played Christmas songs on his portable piano at our holiday open house. You were his first audience. He's now a senior and planning to attend college in music therapy.
I could go on and on about the importance of small businesses, because I have 12 years of stories. I hope you have your own stories to share about ways this place has, in some small way, touched your life in an unexpected way.
It becomes increasingly difficult to compete in a wired world, so we hope you'll remember that we simply cannot stay in business if you don't spend your crafting dollars here. That's the ugly truth. And that's why Small Business Saturday is a thing. Because all small businesses are having a brutally hard time making ends meet - this store included.Please join us this Saturday to celebrate all the things that we are as a part of your community! American Express is no longer offering statement credits as part of the national event, so WE ARE! Stop in Saturday, November 28 and spend at least $10 (by ANY form of credit card or cash), you will receive one $10 coupon to use on merchandise in January of 2016.
Plus, we will have this adorable FREE Make-and-Take project for your enjoyment. It's basically a party - a time to do something just for you in a busy time of year. Please join us!